“A provocative new book.” — *The New York Times*

AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. Drawing on examples from Airbnb, Ant Financial, Microsoft, Amazon, and many others, they demonstrate how AI-driven processes are far more scalable than traditional approaches, expand organizational scope by enabling companies to cross industry boundaries, and create powerful opportunities for continuous learning that drive increasingly accurate, complex, and sophisticated predictions.

When traditional operating constraints are removed, strategy becomes an entirely new game. This book explains its new rules and explores the likely outcomes. Iansiti and Lakhani:

* Present a framework for rethinking business and operating models.
* Explain how collisions between AI-driven and traditional firms are reshaping competition, transforming the structure of the economy, and forcing established companies to redesign their operating models.
* Examine the opportunities and risks created by AI-driven firms.
* Describe the new challenges and responsibilities facing leaders of both AI-driven and traditional organizations.

Packed with real-world examples from many of the world’s most innovative AI-driven companies and grounded in research across hundreds of organizations in numerous industries, this book is an essential guide to rethinking how your organization competes and operates in the era of AI.