An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.

Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy and sold virtual goods to the masses long before in-app purchases became a major business model. As the founder of Zynga, he brought us *FarmVille*, *CityVille*, and *Words with Friends*, launching eight hit games and reaching more than a billion users in four years.

Pincus has turned creating successful products into a repeatable system, developing one of his favorite guiding principles: “all new fails.” *Life at the Speed of Play* presents his framework for moving faster and dramatically increasing your odds of success. His insights and advice are especially relevant in the age of AI, where the speed of testing, learning, and iteration often defines success.

Bursting with wit, wisdom, and a core belief in technology’s endless potential, each chapter of *Life at the Speed of Play* contains actionable takeaways based on Pincus’s unorthodox “Mark-isms,” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, “f*** scale” in favor of quality over quantity.

A twenty-first-century successor to *What They Don’t Teach You at Harvard Business School*, this is an essential guide for entrepreneurs, product managers, innovators, and anyone with an idea—whether for a physical product, service, or creative venture—that they dream of turning into reality.